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Instagram was quicker to monetize, and Zuckerberg hoped WhatsApp would be as successful. Acton and Koum had a clause in their contract that allowed them to get all their stock, which was being doled out over four years, if Facebook began “implementing monetization initiatives” without their consent.įacebook bought Instagram for $1 billion in 2012, and two years later, spent a stunning $19 billion on WhatsApp.
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So Acton didn’t know what to expect when Zuck beckoned him to his office last September, around the time Acton told Facebook brass that he planned to leave. In one of their dozen or so meetings, Zuck told Acton unromantically that WhatsApp, which had a stipulated degree of autonomy within the Facebook universe and continued to operate for a while out of its original offices, was “a product group to him, like Instagram.” “I couldn’t tell you much about the guy,” he says. And I live with that every day.”Įspite a transfer of several billion dollars, Acton says he never developed a rapport with Zuckerberg. “I sold my users’ privacy to a larger benefit. It’s also a story any idealistic entrepreneur can identify with: What happens when you build something incredible and then sell it to someone with far different plans for your baby? “At the end of the day, I sold my company,” Acton says. Acton’s account of what happened at WhatsApp-and Facebook’s plans for it-provides a rare founder’s-level window into a company that’s at once the global arbiter of privacy standards and the gatekeeper of facts, while also increasingly straying from its entrepreneurial roots. Kevin Systrom and Mike Krieger reportedly chafed at Facebook and Zuckerberg’s heavy hand. That kind of answer masks the kind of issues that just prompted Instagram’s founders to abruptly quit. “Thanks to the team’s relentless focus on building valuable features, WhatsApp is now an important part of over a billion people’s lives, and we’re excited about what the future holds,” says a Facebook spokesperson. “That was part of the reason that I got sort of cold feet in terms of trying to settle with these guys.”įacebook is probably the most scrutinized company on the planet, while simultaneously controlling its image and internal information with a Kremlin-like ferocity. “As part of a proposed settlement at the end, tried to put a nondisclosure agreement in place,” Acton says. He clearly doesn’t relish the spotlight this story will bring and is quick to underscore that Facebook “isn’t the bad guy.” (“I think of them as just very good businesspeople.”) But he paid dearly for the right to speak his mind.